Global Citizen Advocacy

Global Citizen Festival in Central Park, NY hosted 2200 people from around the world with headliners Rihanna, and Kendrick Lamar. Advertisement handouts were not allowed in the park, therefore simple but bold stickers were created to be put on the top of the food packaging to grab the customer’s attention to the advocacy #HungerFree WVI campaign around food waste.

Global Citizen tweeted out a photo of the stickers and brought in more attention to the campaign.

Three sticker variations were made to add intrigue to those eating meals with friends, in hopes to share the phrases together and get a conversation going.

A key spokesman for HungerFree tweeted out where more of the stickers were used to bring awareness to those not at the concerts.

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